Our Mission

Restoring harmony with the self, one another, and the planet we depend on through the power of song.

Our Vision

A world of informed and engaged individuals making sustainable choices which positively affect their own wellbeing, their communities, and the environment.

Planet Earth is home for all of us.

EDUCATE

We create and distribute educational content for use in schools and communities all over the world. We leverage the scientifically proven influence of music and visual media on the human mind to create lasting and emotionally significant learning opportunities.

ADVOCATE

We identify political gaps in sustainable development and partner with other organizations to rally the public to help enact sustainable policies. We support the UN’s 17 Global Goals. Our leadership team has attended over a dozen global conferences to advocate for music as a highly effective approach to sustainable development.

ACTIVATE

We develop capacity-building resources and trainings for artists, educators, and activists to widely scale our impact. By equipping young people with knowledge of impactful programming, content creation, nonprofit management, strategic planning, and more, we are able to localize and streamline our programs in many countries.

Our Challenge

Planetary collapse has human implications.

According to thousands of peer-reviewed articles all over the globe, we are currently left with 11 years to turn the tide on climate change and biodiversity loss to curtail the resultant disasters of famine, forced migration, human trafficking, and more that have begun in the developing world.

Frontline communities lack information.

Millions of people worldwide depend daily on their natural surroundings to survive and provide for their families, yet as they face the brunt end of the costs of our own comfort and convenience, their soil and water keeps dwindling, and they are often last to hear about what is expected, and what they can do to adapt.

Musical impact is isolated & sporadic.

Many musicians worldwide have been frustrated by their lack of ability to do anything for these people, let alone for the planet itself. The events and productions so far often lack continuity, results, and scalability. 

Our Solution

Enlist global artists and activate youth.

Conservation Music equips performing artists with the tools they need to confidently reach their listeners with this crucial information. We produce world-class song and music video productions which integrate into workshops and curricula.

Boots on the ground in the developing world.

Our local youth chapters provide a continuous resource to the music, education, and environmental spheres at the national and regional level. Our global team acts as an on-the-ground catalyst and a strategic guide to this music-driven network of organizers, activists, and educators.

Focus on scalability and continuity.

We produce educational songs, engaging listeners’ thoughts and emotions with relatable lyrical stories. A subtitled music video accompanies each recording for broader engagement. Recorded content is scalable and transcends timelines and borders long after the song has been sung. 

Our Programs

Impact Media

Thanks to the 4-year legacy of Conservation Music, we specialize in the composition and production of targeted educational music and video content. 

ESD Curriculum

We collaborate with global experts to develop highly engaging Education for Sustainable Development tools.

Educational Technology

We are building a first-of-its-kind app to deliver ESD regardless of a teacher’s knowledge or abilities with topics or youth. 

Advocacy Campaigns

Music has ended wars, enabled national sovereignty, and unified persecuted populations before. The time has come.

Live Events and Solar Cinemas

Music is a powerful gathering tool. We leverage that to deliver crucial knowledge where it counts.

Capacity Building

Developing tools and delivering trainings for artists, educators, and activists is essential to scale  exponentially.

Our Impact

youth-led chapters

artists and activists

more than

direct engagements

(millions on air and online!)

productions

%

learning ratio

Supporting the Global Goals

Through our education and advocacy programs, Earthsong supports and promotes every single one of the SDGs. Not only does our organization publicize the SDGs through impact media and programs, but within our operations as we work to empower and collaborate with capable and talented individuals, old and young, throughout the world. Our team members have been privileged to contribute to the SDG conversation at conferences all over the world, including the UN General Assembly in New York and the UN Environment Assembly in Nairobi.

the artists

Reekelitsoe Molapo

Africa Director Reekelitsoe "Rex" Molapo is an accomplished and accoladed young entrepreneur. She’s versatile and multi-skilled; with training in research, entrepreneurship and African studies. She has worked and volunteered with organizations like Better SA, Global...

Alex Paullin

Founder, Chief Executive Officer Alex Paullin is a lifelong musician with a degree in Geographic Science and a wide breadth of additional environmental education. He is a talented composer and producer of both audio and video alike, able to direct a project from start...

Shubert Mwarabu

Country Director: Tanzania Shubert began using music for wildlife conservation the same year Conservation Music started its journey. A true kindred spirit of ours, Shubert is an activist, an artist, and an organizer rolled into one effective individual. Conservation...

Zinja Gaveta

Zinja is the enthusiastic leader of an effective team of professionals building Conservation Music Malawi from the ground up. The positive energy and hard skillset of the Malawi chapter are not to be underestimated! Stay tuned for more music and programs from Malawi.

Shubert Mwarabu

Country Director: Tanzania Shubert began using music for wildlife conservation the same year Conservation Music started its journey. A true kindred spirit of ours, Shubert is an activist, an artist, and an organizer rolled into one effective individual. Conservation...

Zinja Gaveta

Zinja is the enthusiastic leader of an effective team of professionals building Conservation Music Malawi from the ground up. The positive energy and hard skillset of the Malawi chapter are not to be underestimated! Stay tuned for more music and programs from Malawi.

Alex Paullin

Founder, Chief Executive Officer Alex Paullin is a lifelong musician with a degree in Geographic Science and a wide breadth of additional environmental education. He is a talented composer and producer of both audio and video alike, able to direct a project from start...

Reekelitsoe Molapo

Africa Director Reekelitsoe "Rex" Molapo is an accomplished and accoladed young entrepreneur. She’s versatile and multi-skilled; with training in research, entrepreneurship and African studies. She has worked and volunteered with organizations like Better SA, Global...

Our Music, Our Environment

Produced by Conservation Music, and brought to you by Earthsong! Follow the stories of four Basotho as the first National Geographic-supported project in Lesotho takes place. An educational “eco-concert” in Malealea village brings together a variety of souls from a wide range of backgrounds, to celebrate and learn about their precious mother Earth.

TESTIMONIAL

I have heard many English songs on conservation and environmental awareness which did stir up emotions within me. But, listening to one in my own tongue is a totally different feeling. I felt I could resonate with the message and it really touched my heart. It was also worth noting that there were so many languages on it, about five I think; all coming from different part of Zambia. I am so excited that such a message can reach the Zambians not fortunate enough to get educated and learn a foreign language.

FORTUNE MANDA

Student, Zambia

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We’re raising money to cover expedition expenses, incentives for artists and local collaborators, carbon neutral sequestration, and other costs required to continue our work.

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